PRIVACY STATEMENT

Your privacy is important to us at Santas Choice and we are committed to protecting and safeguarding your privacy and personal information. Our Customer Privacy Policy complies with the Personal Information Protection and Electronic Documents Act that came into effect on January 1, 2001. We believe it is important for our customers to know about our privacy practices and policies and their rights regarding personal information that we collect, use and disclose.

Please be assured that our employees who have access to your personal information are educated and trained to handle and protect your personal information. In addition, third parties with whom we may share your personal information are subject to the requirements of the Privacy Act as well as our own Customer Privacy Policy.

Personal Information is defined as "information about an identifiable individual" and includes information concerning matters such as race, ethnic origin, colour, age, marital status, religion, education, medical, criminal, employment or financial history, address and telephone number, numerical identifiers such as Social Insurance Number, fingerprints, blood type, tissue or biological sample, and views or personal opinions. It also includes information about your hamper order. Publicly available information, such as public directory listings of your name, address, telephone number, is not considered personal information.

We collect and use personal information about you in order to maintain our relationship with you in connection with our products and services. This is further used to administer billing and accounting services and security measures in relation to your business with us; promote and market additional products and services offered by us, including by means of direct marketing; provide you with personalized features and services.

The Personal Information Protection and Electronic Documents Act, incorporates the ten principles of the Canadian Standards Association (CSA) Model Code for the Protection of Personal Information. The Privacy Principles establish the minimum standards required to be followed by organizations for the protection of personal information.

THE 10 PRIVACY PRINCIPLES ARE AS FOLLOWS:

ACCOUNTABILITY

We are responsible for information under our control and shall designate an individual(s) who is (are) accountable for the organization's compliance with the Privacy Principles.

IDENTIFYING PURPOSES

The purpose for which personal information is collected shall be identified before the time the information is collected.

CONSENT

The knowledge and consent of the individual are required for the collection, use or disclosure of personal information, except where inappropriate.

LIMITING COLLECTION

The collection of personal information shall be limited to that which is necessary for the purpose identified by the organization.

LIMITING USE, DISCLOSURE AND RETENTION

Personal Information shall not be used or disclosed for purposes other than those for which it was collected, except with the consent of the individual or as required by law, and shall be retained only as long as necessary for fulfillment of those purposes.

ACCURACY

Personal information shall be accurate, complete and as up-to-date as is necessary for the purpose for which it is to be used.

SAFEGUARDS

Personal information shall be protected by security safeguards appropriate to the sensitivity of the information.

OPENNESS

We shall make specific information about its policies and practices relating to the management of personal information readily available to individuals.

INDIVIDUAL ACCESS

Upon request, an individual shall be informed of the existence, use and disclosure of his or her personal information and shall be given access to that information. An individual shall be able to challenge the accuracy and completeness of the information and have it amended as appropriate.

CHALLENGING COMPLIANCE

An individual shall be able to address a challenge concerning compliance with the principles to Santa Choice's compliance officer.